mission.japan

Name power

Saturday, April 07, 2007

Along with being the beginning of the school year, early April is election season in Japan.

With Okayama’s local elections taking place on Sunday, many of the 16 candidates (for multiple offices) have turned it up a notch over the last week. The primary means of campaigning seems to be posters. But recently that’s been eclipsed by audio advertisements blasted from loudspeakers atop campaign vehicles. These cars crisscross around Okayama from early morning to evening, filling the air with sound waves of “I’m so-and-so, thanks for your support.” With one day left before voting, it’s unusual to not have at least one of these cars within earshot.

I was surprised to learn that political candidates are very restricted in Japan with respect to publicity and advertising. Candidates are not allowed to have campaign websites, nor are they able to broadcast speeches on television channels other than NHK, Japan’s public broadcast network. (Incidentally there’s a bit of a ruckus going on right now over a candidate’s speech that was posted to YouTube.) So candidates are left with few effective options outside of plastering the neighborhood with posters and filling in the eardrums of voters with pleas for support from their mobile tree stumps.

Comments

David Schaab wrote on April 07:

Many here (not I given my love of the sport of politics) would endorse the same. Fearful of money buying an election, unfortunately they turn to the simple solution and the public is none the wiser about an individual candidate. Even with the old joke of how to tell when a politician is lying (lips move), it is still possible to glean nuggets of truth when allowed to speak freely. In today’s high information content world I relish the ability to find information BUT as recently demonstrated on You Tube – easily doctored and distorted so one must learn not only about the candidate but the source of information.